Link to Multi-modal text

https://drive.google.com/a/bathspa.ac.uk/file/d/0B6DVje4OKkq3UnZNMko2LVdtWTg/view?usp=sharing

Teddy goes outside

• This picture make use of background and foreground - with the colours/objects in the background being grey scale and slightly blurred to draw your attention to the main feature on the page - the main characters (foreground).

• The bright blue rug acts as a path and draws your eye in, the main feature/character is found within this area and the bright rug therefore creates a focal point.

• The two main features on the page are the largest/brightest objects and this also adds to creating a focal point.

• The black writing at the top of the page has a white background, allowing it to stand out and it is framed by a black border. The font is large and easy to read and narrates what is implied by the picture, therefore, the text and images support each other.

Coca Cola Advert

• The colour red is used to capture the readers eye

• The white background allows the red to stand out

• The word "coke" is written in red to stand out from the rest of the black writing to highlight the brand of the company.

• The bottles are the largest feature on the page which implies they're the most important and convey a certain meaning/message.

• The background in this text is very simplistic and the foreground uses bold colours and large images

• There is limited text on this advert which actually states what the advert is selling, instead the writter assumes the reader will know. Dewey argued that readers interpret objects using their pre-exisiting knowledge and logic and therefore, the understanding of 'names on coke bottles' allows the reader to infer that this is a coke advert due to previous exposure.

Rainbow Fish

• The colours on this page are fairly dark, however the silver in the main character makes it stand out

• The 4 other fish in the background are slightly blurred, drawing more attention to the main feature

• The fish in the background are a darker shade of blue to contribute to the aesethics of the page but do not take the importance away from the main feature

Goldilocks

• The background colours are fairly neutral and dark compared to Goldilocks and the 3 bowls - this draws attention to a particular area of the page

• The writing is larger and central on the right hand page and is intended to support the picture on the left hand page, this is to reinforce the story and describe exactly what is going on.

• The table is a large feature that fills the majority of the page, this demonstrates a hierarchy of importance in size, with the table being the largest most important object and the pictures on the wall being less significant.

'Golden Rules' Advert

• The advert uses very bright, bold colours which highlights key features on the page: the animals and the set of books.

• The purple frames some key points on the article: the title of the book and the web link where the books are available to buy online - this guides the audience's attention

• The white back ground keeps the advert simple and doesn't over-clutter it

• The text is relatively small compared to the images and it could be assumed that the characters are more important as they will appeal more to the audience of the books 'babies and young children'

Huggies Advert

• The people are the largest feature on the page and this suggests a slightly controversial hierarchy with the name of the brand in small at the bottom. Due to the nature of the image: a baby in a nappy, the advert assumes you will know the brand of the product through association

• The text overlays the image in a warm pink font which catches the eye - it is likely people will remember this piece of text as it is the largest font on the page

• The back ground of the image is slightly blurred which makes you focus on the main feature on the page: the image

• The background colours are very neutral and this allows the key features to stand out on the page.