The page is very bright and colourful, which is appealing to its young audience
The navigation bar at the top of the page has images to accompany the section headings so that children of all ages can easily navigate around the page
The webpage uses second person language e.g. 'you' to engage the audience and me the webpage feel personal
The pictures are large and colourful to catch the attention of the viewer, with the buttons to 'read more' in bright blue and pink, to stand out from the background
The webpage is very busy, with colour, pictures and objects, this is done strategically to target a particular audience - older children and to engage them with the page.
The webpage also uses appropriate, relatable language to its audience 'school work' and this could make it more interesting for the viewer, if they can relate.
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