Link to Multi-modal text

https://drive.google.com/a/bathspa.ac.uk/file/d/0B6DVje4OKkq3UnZNMko2LVdtWTg/view?usp=sharing

Teddy goes outside

• This picture make use of background and foreground - with the colours/objects in the background being grey scale and slightly blurred to draw your attention to the main feature on the page - the main characters (foreground).

• The bright blue rug acts as a path and draws your eye in, the main feature/character is found within this area and the bright rug therefore creates a focal point.

• The two main features on the page are the largest/brightest objects and this also adds to creating a focal point.

• The black writing at the top of the page has a white background, allowing it to stand out and it is framed by a black border. The font is large and easy to read and narrates what is implied by the picture, therefore, the text and images support each other.

Coca Cola Advert

• The colour red is used to capture the readers eye

• The white background allows the red to stand out

• The word "coke" is written in red to stand out from the rest of the black writing to highlight the brand of the company.

• The bottles are the largest feature on the page which implies they're the most important and convey a certain meaning/message.

• The background in this text is very simplistic and the foreground uses bold colours and large images

• There is limited text on this advert which actually states what the advert is selling, instead the writter assumes the reader will know. Dewey argued that readers interpret objects using their pre-exisiting knowledge and logic and therefore, the understanding of 'names on coke bottles' allows the reader to infer that this is a coke advert due to previous exposure.

Rainbow Fish

• The colours on this page are fairly dark, however the silver in the main character makes it stand out

• The 4 other fish in the background are slightly blurred, drawing more attention to the main feature

• The fish in the background are a darker shade of blue to contribute to the aesethics of the page but do not take the importance away from the main feature

Goldilocks

• The background colours are fairly neutral and dark compared to Goldilocks and the 3 bowls - this draws attention to a particular area of the page

• The writing is larger and central on the right hand page and is intended to support the picture on the left hand page, this is to reinforce the story and describe exactly what is going on.

• The table is a large feature that fills the majority of the page, this demonstrates a hierarchy of importance in size, with the table being the largest most important object and the pictures on the wall being less significant.

'Golden Rules' Advert

• The advert uses very bright, bold colours which highlights key features on the page: the animals and the set of books.

• The purple frames some key points on the article: the title of the book and the web link where the books are available to buy online - this guides the audience's attention

• The white back ground keeps the advert simple and doesn't over-clutter it

• The text is relatively small compared to the images and it could be assumed that the characters are more important as they will appeal more to the audience of the books 'babies and young children'

Huggies Advert

• The people are the largest feature on the page and this suggests a slightly controversial hierarchy with the name of the brand in small at the bottom. Due to the nature of the image: a baby in a nappy, the advert assumes you will know the brand of the product through association

• The text overlays the image in a warm pink font which catches the eye - it is likely people will remember this piece of text as it is the largest font on the page

• The back ground of the image is slightly blurred which makes you focus on the main feature on the page: the image

• The background colours are very neutral and this allows the key features to stand out on the page.

Fox's Socks

• The black writing stands out from the white background, this is for ease of reading

• The writing is central on the page and is in a large bold font, this is so that it stands out, the picture then reinforces the text by illustrating the events

• The pictures have soft edges which makes it feel like you are viewing the story through a window. The white edge frames the pictures.

• The fox is the largest, and brightest object on each page, this is because he is the main character.

• The fox has been personified, e.g. wearing trousers, this allows the young audience to relate to him - fox has lost his socks - many children can probably relate to this.

• Although the mouse is another apparent main character, his size is proportionate to that of the fox and this implies that the fox is superior.

Elmer

• The main feature in this picture is colour

• 'Elmer' is the main character in the story and is multi coloured, in this picture she stands out from all the other grey elephants because of her colour.

• 'Elmer' is very bright and bold in colour and therefore she is the main feature on every page

• Children are engaged by colour and this book uses colour to encourage the children to follow Elmer (the main character) throughout the story. 

• All other colours used on the page are very soft and pastel like, so blend into the background however are still colourful and add to the aesthetics of the page.

• There are no borders to the page and the setting looks like a forest so the colour runs from edge to edge, implying that the forest doesn't end

'The Twits' Roald Dahl

• The name of the author is the main feature on this page with it being large, bold and red. It sits at the top of the page, in a hierarchy type structure.

• The illustration on the page is of the well known character 'Mr & Mrs Twit' this comes above the title of the book as they are very well known characters that may people would recognise without the title of the book

• The illustration is a very rough drawing that although can be identified as humans, don't necessarily have all the typical features e.g. long nose, pointy chin.

• The characters are coloured in very soft colours however due to the size of the illustration they are still very eye catching.

• The 'messy looking' illustration adds a persona to both of the characters before the book has begun - allowing children to make predictions on their character.

• The purple background is very neutral and doesn't over-power the other features on the page however, still makes the book eye catching

'If I were a Giant' Poem

• The word 'giant' is the largest word on the page and this is used to represent the size of a giant

• The picture of the giant in the foreground is aesthetically pleasing and will capture the eye of its young audience, it also illustrates what the poem is about for younger children and therefore acts a symbol

• All the colours are fairly dark on the page apart form the giants apron and the fire/smoke coming off the object he is holding

• The fire/smoke coming from the giants hand frames the title of the poem and gives the poem a starting point

• The small objects in the background, although intended to seem far away, add perspective to the size of the giant

• The soft, dark colours in the background give the poem an evening feel with the deep purple and red/orange colours - representing sun set.

School sign

• The yellow background it used to gain attention by catching the eye

• The triangle and rectangle act as borders and highlight the key information

• The picture and the word 'school' are used to reinforce each other and mean the same thing 

• The white background behind the word and image allow them to stand out

• The sign uses very bright and bold colours that catch the eye this achieves its purpose of being a  warning sign

• Red can often stand for danger as as this is a warning sign the red triangle is warning people of a potential nearby hazard.

• The sign has an assumed meaning and purpose the word 'school' alone does not infer a hazard however, it is a commonly used sign that we are all exposed to and therefore is a message we all understand to have a generic meaning. 

Biff and Chip

• The page uses soft colours, with the foreground colours being slightly brighter and more colourful that those in the background. This draws attention to the characters on the page

• There is a white banner at the bottom of the page for the main text. This allows for ease of reading, with the black standing out from the white.

• Speech bubbles are used to show speech and this also breaks up the page. Many young children focus primarily on pictures and therefore speech incorporated into this allows the children to understand what is going on.

• Lines around the characters are used to express movement to give a more detailed picture

• The gravel path in the picture gives your eyes direction, the path gets larger as it gets towards the right of the page - as do the characters. The characters are predominantly all situated within this path and therefore it draws your attention to the main feature on the page - the characters.

We're going on a Bear Hunt

• The images are drawings filled with incomplete colour - this makes the book feel personal as it looks like someone has drawn it rather than it just being a photograph.

• The drawings may be relatable to slightly older children who may try to copy the images themselves when drawing

• The page uses very soft colours to highlight the main characters and the story title. 

• The white background allows the soft colours to stand out without them being too bold

• The title is multi coloured and this is likely to appeal to its young audience

• The main characters resemble a family - this means its audience may be able to connect and relate to the book

• There are no lines or borders to the images on this page and that gives the sense that the adventure has already started.