Inanimate Alice

• The white writing on top of the picture draws your eyes in and makes you focus on the stair case behind it, making the staircase the pinnacle of the picture.

• The frequent blurring/shadowing of the text gives off an eerie feeling and builds up suspense. It feels as if your technology is troubleshooting and you are sat waiting for something to happen/go wrong.

• The music accompanies this troubleshooting feeling with constant crackling and buzzing. This gives off a horror theme, making you anxious about what is going to happen next.

• The colours in the foreground are dark and morbid in contrast to the colours in the back ground which are much lighter and brighter. This could be implying that there is something dark that awaits Alice if she decides to climb the stairs.

• The picture is a photo of an urbanised, abandoned looking area with weeds and graffiti, which contributes to the dark and scary atmosphere. This also contributes to the modality of the text, as from my own experience it is not uncommon to find teenagers in similar places to that pictured.

• Your eyes are quickly drawn to the central white arrows on the page which are signifying the next scene. This could be a way of encouraging the audience to carry on watching, with the suspense being built through the colours and music and leaving the audience wanting to know what happens next.

• The writing is not a typical text font, it is in a hand-written style font which makes the story seem more personal to Alice, as if she is writing about what she did and what happened to her.