Coca Cola Advert

• The colour red is used to capture the readers eye

• The white background allows the red to stand out

• The word "coke" is written in red to stand out from the rest of the black writing to highlight the brand of the company.

• The bottles are the largest feature on the page which implies they're the most important and convey a certain meaning/message.

• The background in this text is very simplistic and the foreground uses bold colours and large images

• There is limited text on this advert which actually states what the advert is selling, instead the writter assumes the reader will know. Dewey argued that readers interpret objects using their pre-exisiting knowledge and logic and therefore, the understanding of 'names on coke bottles' allows the reader to infer that this is a coke advert due to previous exposure.