'Golden Rules' Advert

• The advert uses very bright, bold colours which highlights key features on the page: the animals and the set of books.

• The purple frames some key points on the article: the title of the book and the web link where the books are available to buy online - this guides the audience's attention

• The white back ground keeps the advert simple and doesn't over-clutter it

• The text is relatively small compared to the images and it could be assumed that the characters are more important as they will appeal more to the audience of the books 'babies and young children'