Link to Multi-modal text

https://drive.google.com/a/bathspa.ac.uk/file/d/0B6DVje4OKkq3UnZNMko2LVdtWTg/view?usp=sharing

Teddy goes outside

• This picture make use of background and foreground - with the colours/objects in the background being grey scale and slightly blurred to draw your attention to the main feature on the page - the main characters (foreground).

• The bright blue rug acts as a path and draws your eye in, the main feature/character is found within this area and the bright rug therefore creates a focal point.

• The two main features on the page are the largest/brightest objects and this also adds to creating a focal point.

• The black writing at the top of the page has a white background, allowing it to stand out and it is framed by a black border. The font is large and easy to read and narrates what is implied by the picture, therefore, the text and images support each other.

Coca Cola Advert

• The colour red is used to capture the readers eye

• The white background allows the red to stand out

• The word "coke" is written in red to stand out from the rest of the black writing to highlight the brand of the company.

• The bottles are the largest feature on the page which implies they're the most important and convey a certain meaning/message.

• The background in this text is very simplistic and the foreground uses bold colours and large images

• There is limited text on this advert which actually states what the advert is selling, instead the writter assumes the reader will know. Dewey argued that readers interpret objects using their pre-exisiting knowledge and logic and therefore, the understanding of 'names on coke bottles' allows the reader to infer that this is a coke advert due to previous exposure.

Rainbow Fish

• The colours on this page are fairly dark, however the silver in the main character makes it stand out

• The 4 other fish in the background are slightly blurred, drawing more attention to the main feature

• The fish in the background are a darker shade of blue to contribute to the aesethics of the page but do not take the importance away from the main feature

Goldilocks

• The background colours are fairly neutral and dark compared to Goldilocks and the 3 bowls - this draws attention to a particular area of the page

• The writing is larger and central on the right hand page and is intended to support the picture on the left hand page, this is to reinforce the story and describe exactly what is going on.

• The table is a large feature that fills the majority of the page, this demonstrates a hierarchy of importance in size, with the table being the largest most important object and the pictures on the wall being less significant.

'Golden Rules' Advert

• The advert uses very bright, bold colours which highlights key features on the page: the animals and the set of books.

• The purple frames some key points on the article: the title of the book and the web link where the books are available to buy online - this guides the audience's attention

• The white back ground keeps the advert simple and doesn't over-clutter it

• The text is relatively small compared to the images and it could be assumed that the characters are more important as they will appeal more to the audience of the books 'babies and young children'

Huggies Advert

• The people are the largest feature on the page and this suggests a slightly controversial hierarchy with the name of the brand in small at the bottom. Due to the nature of the image: a baby in a nappy, the advert assumes you will know the brand of the product through association

• The text overlays the image in a warm pink font which catches the eye - it is likely people will remember this piece of text as it is the largest font on the page

• The back ground of the image is slightly blurred which makes you focus on the main feature on the page: the image

• The background colours are very neutral and this allows the key features to stand out on the page.

Fox's Socks

• The black writing stands out from the white background, this is for ease of reading

• The writing is central on the page and is in a large bold font, this is so that it stands out, the picture then reinforces the text by illustrating the events

• The pictures have soft edges which makes it feel like you are viewing the story through a window. The white edge frames the pictures.

• The fox is the largest, and brightest object on each page, this is because he is the main character.

• The fox has been personified, e.g. wearing trousers, this allows the young audience to relate to him - fox has lost his socks - many children can probably relate to this.

• Although the mouse is another apparent main character, his size is proportionate to that of the fox and this implies that the fox is superior.

Elmer

• The main feature in this picture is colour

• 'Elmer' is the main character in the story and is multi coloured, in this picture she stands out from all the other grey elephants because of her colour.

• 'Elmer' is very bright and bold in colour and therefore she is the main feature on every page

• Children are engaged by colour and this book uses colour to encourage the children to follow Elmer (the main character) throughout the story. 

• All other colours used on the page are very soft and pastel like, so blend into the background however are still colourful and add to the aesthetics of the page.

• There are no borders to the page and the setting looks like a forest so the colour runs from edge to edge, implying that the forest doesn't end

'The Twits' Roald Dahl

• The name of the author is the main feature on this page with it being large, bold and red. It sits at the top of the page, in a hierarchy type structure.

• The illustration on the page is of the well known character 'Mr & Mrs Twit' this comes above the title of the book as they are very well known characters that may people would recognise without the title of the book

• The illustration is a very rough drawing that although can be identified as humans, don't necessarily have all the typical features e.g. long nose, pointy chin.

• The characters are coloured in very soft colours however due to the size of the illustration they are still very eye catching.

• The 'messy looking' illustration adds a persona to both of the characters before the book has begun - allowing children to make predictions on their character.

• The purple background is very neutral and doesn't over-power the other features on the page however, still makes the book eye catching

'If I were a Giant' Poem

• The word 'giant' is the largest word on the page and this is used to represent the size of a giant

• The picture of the giant in the foreground is aesthetically pleasing and will capture the eye of its young audience, it also illustrates what the poem is about for younger children and therefore acts a symbol

• All the colours are fairly dark on the page apart form the giants apron and the fire/smoke coming off the object he is holding

• The fire/smoke coming from the giants hand frames the title of the poem and gives the poem a starting point

• The small objects in the background, although intended to seem far away, add perspective to the size of the giant

• The soft, dark colours in the background give the poem an evening feel with the deep purple and red/orange colours - representing sun set.

School sign

• The yellow background it used to gain attention by catching the eye

• The triangle and rectangle act as borders and highlight the key information

• The picture and the word 'school' are used to reinforce each other and mean the same thing 

• The white background behind the word and image allow them to stand out

• The sign uses very bright and bold colours that catch the eye this achieves its purpose of being a  warning sign

• Red can often stand for danger as as this is a warning sign the red triangle is warning people of a potential nearby hazard.

• The sign has an assumed meaning and purpose the word 'school' alone does not infer a hazard however, it is a commonly used sign that we are all exposed to and therefore is a message we all understand to have a generic meaning. 

Biff and Chip

• The page uses soft colours, with the foreground colours being slightly brighter and more colourful that those in the background. This draws attention to the characters on the page

• There is a white banner at the bottom of the page for the main text. This allows for ease of reading, with the black standing out from the white.

• Speech bubbles are used to show speech and this also breaks up the page. Many young children focus primarily on pictures and therefore speech incorporated into this allows the children to understand what is going on.

• Lines around the characters are used to express movement to give a more detailed picture

• The gravel path in the picture gives your eyes direction, the path gets larger as it gets towards the right of the page - as do the characters. The characters are predominantly all situated within this path and therefore it draws your attention to the main feature on the page - the characters.

We're going on a Bear Hunt

• The images are drawings filled with incomplete colour - this makes the book feel personal as it looks like someone has drawn it rather than it just being a photograph.

• The drawings may be relatable to slightly older children who may try to copy the images themselves when drawing

• The page uses very soft colours to highlight the main characters and the story title. 

• The white background allows the soft colours to stand out without them being too bold

• The title is multi coloured and this is likely to appeal to its young audience

• The main characters resemble a family - this means its audience may be able to connect and relate to the book

• There are no lines or borders to the images on this page and that gives the sense that the adventure has already started.

CBBC Webpage

• The page is very bright and colourful, which is appealing to its young audience

• The navigation bar at the top of the page has images to accompany the section headings so that children of all ages can easily navigate around the page

• The webpage uses second person language e.g. 'you' to engage the audience and me the webpage feel personal

• The pictures are large and colourful to catch the attention of the viewer, with the buttons to 'read more' in bright blue and pink, to stand out from the background

• The webpage is very busy, with colour, pictures and objects, this is done strategically to target a particular audience - older children and to engage them with the page.

• The webpage also uses appropriate, relatable language to its audience 'school work' and this could make it more interesting for the viewer, if they can relate.

Youtube

• The page is very minimalistic, with very little colour. With the colour highlighting a few key features such as the logo and the homepage

• The pictures are used to compliment the text, they offer you a preview of the view 

• The recommended section makes the page personal to your interests and what you have previously been watching

• The navigation bar on the left stands out due to the slight bit of colour which draws attention to it and from there users can navigate their way round the page.

• The search bar sits at the top of the page because it is an important feature to the page and therefore comes above the other features.

• The titles of the videos are in blue to demonstrate that they are a link to another page and also it catches your eye and allows you to quickly locate a video you want to watch

• The page appears to have a hierarchy of importance, with the most important features and videos at the top of the page and the less 'recommended' videos further down.

The Very Hungry Caterpillar

• The images are the main feature on the page. They are large and colourful, drawing your eye to them

• The writing is in a small black font which accompanies, and reinforces the pictures.

• The pictures could be used as a tool to allow children to join in and creates familiarity, so even if the child cannot read, they may still be able to understand and follow the story through the pictures.

• The images are drawings that have been colour in, they even look like children's drawings and could therefore be relatable to the children, even encouraging them to draw similar images.

• Even though the caterpillar is the main character, he is small in size on this page as the images of the food are superior to that part of the story.

• The caterpillar is in proportionate size to the holes on the page that resemble the caterpillar eating through the food, this gives it a realistic feel.

• The back ground is a simple white, and allows the images to stand out on the page, making it simple to follow, particularly for young children.

The Cat in the Hat

• The colours on the page are very blunt and bright: blue and red, with only certain features actually having colour e.g. the cats hat and bow tie but not the cat. This draws attention to the cat - the main character but does not overwhelm in colour.

• The picture of the cat and a box dominates the whole left page and this allows children the time and space to interpret what they think is happening through the image,

• The red and blue is used throughout and gives the book a simplistic look with a splash of colour highlighting certain features.

• The writing is in short sentences and arranged like a poem, this may be for its target audience - children.

• The black writing stands out on the white background and this allows for easy reading

• The other two main characters appear in the bottom right corner, this is so you know they are there and also contributes to a child's interpretation.

• The colour red often stands for danger and the cat is notorious in the book for causing trouble therefore the colour scheme may offer a hidden meaning.

'Crabby'

• The colour acts as a bored for the poem and also sets the scene for the poem

• Light, bright colours are used to represent summer - a time you would go to the beach

• The poem title is in bold and in a large font, this is what draws you in and then the short catchy title 'crabby' entices you to read on.

• As the poem is a children's poem it is structured in a very simplistic way, particularly the short sentences.

•  The word 'crabby' could be relate-able language to children as it not a 'real' word

• The white behind the text allows the text to stand out, again this could be for the child's sake as they may struggle to read the poem if there were too much going on

BBC News webpage analysis

• The page follows a basic colour scheme: Red and white. The red represents the colour  the Brand - BBC and stands out from the white, guiding your eyes to certain features on the page. 

• The red navigation bar at the top of the page draws you in and encourages you to select a section of the page 

• In the top right corner there is a button that says "Find local news". This is an interactive features that makes the page more personal to the user. The button is situated in the red banner and this gives it a sense of importance. 

• Bold text is used to stress importance. The most recent and deemed most important news will often have a larger font that is at the top of the page, this is so that it catches your eyes and makes you want to read on. 

•  The previews of news stories are followed by the country they are relevant to and are in a red font, this stands out and catches your eye, the reason for labeling the country is so that people can easily identify where the story is relevant to and whether they are interested. 

• The colour red is typically associated with danger and recent news stories often convey violent or disruptive stories. 

• The news stories have a time on them "1 hour ago" relating to how long ago they were uploaded to the website and this allows the reader to see how accurate and up to date the page information is, and can offer a timeline of events, particularly on 'big events' such as that displayed in the picture about 'IS'.